Publicity puts the power of the media in your hands, allowing you to share your work with the broadest possible audience. It allows you to gain public visibility and awareness of a product, service, or company through a wide array of media outlets, through the highly strategic coordination and dissemination of information about your work. From a marketing perspective, publicity has a great many advantages, including low cost and high credibility, based on the quality of the media placements.
Miss Rosen has worked in art and photography book publicity for nearly 20 years, coordinating domestic and international campaigns specially designed for each project. She works with clients to develop the creation of an individualized press kit for target markets. The press kits can include: a mission statement; general and targeted press releases; bios, press photos and interviews with principals, corporate boilerplate; and general press photos and product shots. Miss Rosen will also work with you to identify opportunities for exclusive placements, special features, and trend stories that can be developed from the project and added to personalized press kits. Press kits can be made in print, digital, and video formats.
Miss Rosen will conceptualize and coordinate all aspects of the press campaign, including the creation of a customized media list, and the dissemination of pitch letters and press kits. She will coordinate news stories, feature stories, interviews, and reviews, and will regularly report and distribute press clips to the client and social media networks. Miss Rosen is available for regular consultation meetings throughout the press campaign.
Case studies include Coco Chanel: Three Weeks/1962 by Douglas Kirkland; White Trash Uncut by Christopher Makos; Photographer’s Paradise: Turbulent America 1960-1990 by Jean-Pierre Laffont; The Destruction of Lower Manhattan by Danny Lyon; Autograf: New York City’s Graffiti Writers by Peter Sutherland; powerHouse Books and Arena; Who Shot Rock & Roll: A Photographic History, 1955-Present by Gail Buckland; Disco Years by Ron Galella; and We Are Experienced by Danielle Levitt.