Branding is one of the most important aspects of any business, giving you a competitive edge. An effective branding strategy will keep you fresh, current, and connected with the market you seek. Defining your brand is a journey of self-discovery.
Miss Rosen provides the services necessary to help you create a corporate identity for your business, understand consumer motivation, and cultivate a consumer connection through editorial, exhibition, and event-based projects. From exhibition receptions, book launch parties, and artist talks to in-store promotions, product launches, and corporate events, Miss Rosen offers a thorough approach building and managing brand identity through a variety of initiatives designed to position the client at the forefront of their respective industry—be it for an artist, photographer, author, book publisher, art gallery, photography organization, or other creatives. Branding services include:
In the Digital Ara, event planning is more exciting than ever as they bring together people in real time and space for a once-in-a-lifetime experience. Events enable companies and individuals to showcase their work directly to select markets, creating an opportunity to connect one-on-one with clients, consumers, and collaborators. Miss Rosen loves to produce original events that best serve her clients’ needs, be it for sales, networking, branding, or publicity purposes. Event options include, but are not limited to: cocktail reception, launch party, dinner party, fundraiser, performance, exhibition, installation, artist talk, lecture, conversation, panel discussion, and book signing.
Case studies include Brett Ratner’s Hilhaven Lodge launch party at Robert Evans’ Beverly Hills estate; We B*Girlz: A 25th Anniversary Breakin’ Event at Lincoln Center Out of Doors, New York; Nature of a City at Timberland, New York; powerHouse Library at Mansion, New York; and No Sleep ’til Brooklyn at powerHouse Arena, Brooklyn, in conjunction ith VH1 Hip Hop Honors.
From book, magazine, and website publishing to writing, text and photo editing, and art direction, Miss Rosen provides a wide array of services for clients looking to produce high quality editorial content in print and digital formats. Miss Rosen works with each client to identify the best format for their work, consulting on all aspects of the projects.
Miss Rosen has collaborated with clients to create a wide array of book projects, magazines, and websites to enhance brand visibility, cultivate corporate partnerships, implement sales, and enable new product development. Case studies include powerHouse Magazine, The Chic and The Click for Glitterati Incorporated, and Bombshell: The Life and Crimes of Claw Money.
Publicity puts the power of the media in your hands, allowing you to share your work with the broadest possible audience. It allows you to gain public visibility and awareness of a product, service, or company through a wide array of media outlets, through the highly strategic coordination and dissemination of information about your work. From a marketing perspective, publicity has a great many advantages, including low cost and high credibility, based on the quality of the media placements.
Case studies include Coco Chanel: Three Weeks/1962 by Douglas Kirkland; White Trash Uncut by Christopher Makos; Photographer’s Paradise: Turbulent America 1960-1990 by Jean-Pierre Laffont; The Destruction of Lower Manhattan by Danny Lyon; Autograf: New York City’s Graffiti Writers by Peter Sutherland; powerHouse Books and Arena; Who Shot Rock & Roll: A Photographic History, 1955-Present by Gail Buckland; Disco Years by Ron Galella; and We Are Experienced by Danielle Levitt.