Sara Rosen is incredible. She has brains, energy, contacts and concern for her clients. She also writes and speaks well and has a terrific reputation. I would certainly use her again to help promote my books. —Gail Buckland

Publicity puts the power of the media in your hands, allowing you to share your work with the broadest possible audience. It allows you to gain public visibility and awareness of a product, service, or company through a wide array of media outlets, through the highly strategic coordination and dissemination of information about your work. From a marketing perspective, publicity has a great many advantages, including low cost and high credibility, based on the quality of the media placements.

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As a seasoned publicist, Miss Rosen works with clients to develop the creation of an individualized press kit for target markets. The press kits can include: a mission statement; general and targeted press releases; bios, press photos and interviews with principals, corporate boilerplate; and general press photos and product shots. Miss Rosen will also work with you to identify opportunities for exclusive placements, special features, and trend stories that can be developed from the project and added to personalized press kits. Press kits can be made in print, digital, and video formats.

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Miss Rosen will conceptualize and coordinate all aspects of the press campaign, including the creation of a customized media list, and the dissemination of pitch letters and  press kits. She will coordinate news stories, feature stories, interviews, and reviews, and will regularly report and distribute press clips to the client and social media networks. Miss Rosen is available for regular consultation meetings throughout the press campaign.

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A Brief History in Public Relations:
After graduating New York University with a Master’s degree in Journalism, specializing in Cultural Reporting & Criticism, Miss Rosen took a position with Max Eisen, a Broadway publicist in 1998. She worked in the Sardi’s building, on the fourth floor, in a small office, the walls lined with theater posters, one row atop the next, for shows like Al Pacino in Richard III and Josephine Baker’s return to the Great White Way. Miss Rosen assisted with press campaigns for various clients, including a performance by the African American members of the Metropolitan Opera House singing Negro spirituals at Carnegie Hall.

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Rizzoli New York:
Miss Rosen began her career in art book publishing as Assistant to the Director of Sales & Marketing of Rizzoli New York, in 1999. She stayed for a a year, assisting with various aspects of the department including the publicity and promotions of frontlist titles including New York Noir: Crime Scene Photos from the Daily News Archive by William J. Hannigan and Visionaire Fashion 2001: Designers of the New Avant-Garde by Stephen Gan and Alix Browne.

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powerHouse Books:
From 2000-2009, Miss Rosen was Publicity Director of powerHouse Books, where she coordinated international publicity campaigns for more than 250 titles with authors including photographers Harry Benson, Koto Bolofo, Jeff Burton, Ralph Gibson, Helen Levitt, Danny Lyon, Magnum Photos, Richard Misrach, Ron Galella, Jamel Shabazz, Peter Sutherland, and Doug & Mike Starn, as well as musicians KRS-One and Richard Hell. She also handled publicity for exhibitions and events for powerHouse Gallery (2003-2006) and powerHouse Arena (2006-2009), as well as for her imprint, Miss Rosen Editions.

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Glitterati Incorporated:
Founded by Marta Hallett in 2002, Glitterati Incorporated specializes in high-end illustrated titles dedicated to elevating the discourse in art and culture with titles by Fernando Botero, Hunt Slonem, and Don Bachardy, among others. Winner of the 2014 Lucie Award for Publisher of the Year, Glitterati Incorporated continues to develop a photography list that includes Douglas Kirkland, Christopher Makos, and Jean-Pierre Laffont, among others. Miss Rosen has worked with Glitterati Incorporated in various capacities since 2003. She also curated The Click and The Chic, weekly columns on photography and style published on the Glitterati website.

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Gail Buckland:
Gail Buckland has written and collaborated on fourteen books of photographic history, including Fox Talbot and the Invention of Photography, The Magic Image (with Cecil Beaton), and The American Century (by Harold Evans). She is former curator of the Royal Photographic Society of Great Britain, professor of the history of photography at The Cooper Union, and guest curator at many American museums. Miss Rosen worked with Gail Buckland on the publicity campaign for Who Shot Rock & Roll: A Photographic History 1955-Present (Knopf, 2009).

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