Branding is one of the most important aspects of any business, giving you a competitive edge. An effective branding strategy will keep you fresh, current, and connected with the market you seek. Defining your brand is a journey of self-discovery.
Miss Rosen provides the services necessary to help you create a corporate identity for your business, understand consumer motivation, and cultivate a consumer connection through editorial, exhibition, and event-based projects. From exhibition receptions, book launch parties, and artist talks to in-store promotions, product launches, and corporate events, Miss Rosen offers a thorough approach building and managing brand identity through a variety of initiatives designed to position the client at the forefront of their respective industry—be it for an artist, photographer, author, book publisher, art gallery, photography organization, or other creatives. Case studies can be seen below.
Fusing the worlds of art, photography, design, fashion, pop culture, advertising, music, dance, and film into a glorious magazine unlike anything you’ve ever seen, powerHouse Magazine showcases artists and writers who share our collective vision about culture and its place in our world. Whether collaborating with the establishment or conspiring with the counterculture, whether presenting the classics or sharpening the cutting edge, powerHouse Magazine provides dynamic inspiration and peaceful meditation of high and low culture alike—because who we are and what we do is based on our passion for exploring truth and beauty, evoking emotion and excitement, and provoking thought and conversation. Miss Rosen was editor of powerHouse Magazine, coordinating all aspects of editorial, advertising, design, production, sales, and marketing.
Nature of a City at Timberland, NY:
The Timberland Company partnered with Brooklyn publisher powerHouse Books to curated an original photography exhibit in celebration of the opening of its new 474 Broadway store, in the history-rich SoHo district. The collection of photographs, which debuted on March 27, 2009, reflected the style, spirit and authenticity shared by Timberland and New York City’s five thriving boroughs. The exhibit, entitled Nature of a City, features images from the powerHouse archives that capture the energy and vitality of a city that – like Timberland – is constantly evolving, creating and defying trends. For the exhibit, powerHouse and Timberland selected photos from New York-based photographers Janette Beckman, Vivian Cherry, Martha Cooper, Arlene Gottfried, Lisa Kahane, Maripol, Ricky Powell and Jamel Shabazz, which were installed as a photography and video installation in the store.
The powerHouse Library at Mansion, NY:
Mansion, New York, was the inspired creation of Eric Milon, the entrepreneur credited with re-launching the American Riviera on Miami’s South Beach, and Mark Baker, the godfather of New York City nightlife. Within the 10,000-square-foot Main Ballroom with its 35-foot dome ceiling resided The powerHouse Library, the centerpiece of the mezzanine. Featuring a selection of powerHouse Books’ latest releases and classic backlist titles, the Library was the site for an exclusive series of launch parties and private receptions in conjunction with art shows in the gallery.
In 2014, Glitterati launched The Click and The Chic, weekly columns on photography and style curated by Miss Rosen. Each edition spotlights a notable figure, organization, or event, offering a thoughtful and considered look at a life’s work in the arts. Miss Rosen curates all content for The Click and The Chic, coordinating all editorial, design, production, distribution, and syndication of the feature stories.