Fashion designer Geoffrey Beene was an American pioneer, challenging the industry at every turn. He had his own way of doing things, breaking and rewriting the rules. He created new seasons, Summer/Winter, and designed brilliantly crafted pieces accordingly. “Design is a revelation to me. It’s like taking something that is not alive and giving it form, shape, substance, and life,” Mr. Beene observed.
While his clothes reflected his intuitive understanding for women’s desire to be comfortable and glamorous at the same time, Mr. Beene also understood the power of the photograph to communicate this understanding to consumers. Mr. Beene observed, “Clothes should look as if a woman was born into them. It is a form of possession, this belonging to another.” And if the clothes belong to the woman, the photograph is the perfect invitation to the viewer to participate.
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